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HomeDistribution OpportunitiesHEALTHY TRUTH’s GO Pro Cacao Protein Blend of Lactose-Free Protein Powder Wins...

HEALTHY TRUTH’s GO Pro Cacao Protein Blend of Lactose-Free Protein Powder Wins Best New Product Opportunity for Retailers

HEALTHY TRUTH, a fast-growing and innovative provider of lactose-free protein powders and drink mixes, healthy snacks, and superfoods, is rated one of the market’s best brands by discerning customers… especially those consumers suffering from food sensitivities, allergies, and inflammation issues. This brand is worth very serious consideration. 

New York, NY, February 07, 2023HEALTHY TRUTH has been recognized by Retailer News Network for offering the best new product line opportunity in the plant-based protein dietary supplement and snack market. This award-winning company offers its growing customer base a wide variety of certified organic lactose-free protein powders and nutrition-dense snacks, all of which are ethically sourced, vegan-friendly, and better-tasting (according to many satisfied customers) than those of their competitors — many of which are larger and better-known brands fighting for an increased revenue share in this very competitive and fast-growing market segment. HEALTHY TRUTH is the superior brand in virtually every important aspect and is on an impressive trajectory.

HEALTHY TRUTH’s GO Pro Cacao Protein Blend of Lactose-Free Protein Powder Wins Best New Product Opportunity for Retailers is an original (RetailerNewsNetwork) article.

The protein supplement and specialty snack market, which includes a growing proportion of plant-based products, is currently estimated to be $25.6 billion. At a compound annual growth rate (CAGR) of close to 10%, it is expected to reach or exceed $41.23 billion by 2028. The global superfoods market is expected to grow from $175.49 billion in 2022 to $228.04 billion in 2026, at a CAGR of 6.77%. As general awareness of food sensitivities, allergies, and plant-based food benefits grows, HEALTHY TRUTH’S products will be in increasing demand.

Protein snack bar.

One of HEALTHY TRUTH’s most exciting offerings is its GO Pro Cacao Protein Blend. Made from a proprietary blend of brown rice, pea, and Sacha proteins, it’s a great source of natural protein that’s free of dairy, gluten, and soy. With essential amino acids, this lactose-free protein powder helps build lean muscle and alleviate muscle damage caused by exercise. It also contains a proprietary adaptogen and prebiotic blend of ashwagandha, which helps the body cope with stress; maca, which helps boost endurance; and inulin, a high-fiber prebiotic which supports digestion. HEALTHY TRUTH’s lactose-free protein powder also comes in an unflavored variety, making it perfect to mix in with smoothies, shakes, or favorite recipes. The reviews are exceptional.

HEALTHY TRUTH goes beyond traditional supermarket and health food store offerings with plant-based products like raw superfood powders, dried fruit, raw sprouted nuts and seeds, and energy squares. Featured among the company’s lactose-free supplement powder blends is its non-dairy Organic Golden Milk Cinnamon Spice Latte, which is low-carb, caffeine-free, and sweetened with monk fruit. Harnessing the power of turmeric and curcumin, Golden Milk provides anti-inflammatory benefits, improves sleep, and aids in digestion.

Seeds, nuts, and other dried superfoods are rich source of protein.

HEALTHY TRUTH began in 2014 when vegan-restaurant owner Bruce Namenson gathered with two friends in his home kitchen. Using a single food dehydrator, they set out on a mission to provide the health-conscious consumer with products made from the highest quality ingredients that are sustainably sourced.

All of HEALTHY TRUTH’s supplements are plant-based, USDA Certified Organic, non-GMO, gluten-free, keto-friendly, raw – and sprouted. Namenson says the sprouting process sets the company apart from other producers of lactose-free protein powders and drink mixes.

“Not only does this make it easier for your body to digest our supplements — it also helps raise nutrient levels and provides you with more protein, magnesium, phosphorus, and other essential vitamins and minerals.”

The HEALTHY TRUTH founder and Chief Creative Officer says his company is committed to the belief that health and wellness should be simple and accessible to everyone.

Woman drinking protein shake after hitting at the gym.

“The world is moving towards clean, healthy ingredients. Our philosophy is, the fewer ingredients the better, and if it doesn’t come from nature, we don’t use it,” Namenson says. “Basically, our name is our mantra. It’s what we live by.”

HEALTHY TRUTH is headquartered in Walpole, Massachusetts. Its products are distributed to select retailers, direct to consumers, and on a wholesale basis.


Retailer News Network is a continuously updated digital publication that identifies new products and opportunities of interest to distributors and retailers.

Important Note: The information contained in this article (HEALTHY TRUTH’s GO Pro Cacao Protein Blend of Lactose-Free Protein Powder Wins Best New Product Opportunity for Retailers) is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.

Regarding Nutritional Supplements or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.

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